Giorgio Armani Frames of Life: Briller til unikke øjeblikke...
Remember, the Frames of Life wooden boxes from Armani house had literally captivated us... Giorgio Armani glasses have always been unique, both due to the care in design (all parts are made in Italy by Italian craftsmen) and in the choice of materials. It seemed impossible that the new Frames of Life collection would not appeal to us... Again, and with much poetry, the brand tells us a story, or rather 5, that of 5 people living in different corners of the world who open up in front of the camera and reveal their view of the world (through their Armani glasses of course), their hopes and dreams... Moments so quickly captured but that leave us with lifelong impressions. In a participatory approach, Frames of Life is also a way for those who have chosen to wear the frames of the Italian house to contribute to the brand's story... A must-see, the sublime campaign video on the brand's website. 
Armani celebrates its 40th anniversary this year. To celebrate this anniversary, the brand offers a collection with a real vintage sensation. Re-editions of iconic models and a black and white campaign, all meticulous details that highlight the strong character and years of work of a house always innovative in terms of design. 
Shapes that are always softer and combinations of unique colors, these are the ingredients that particularly seduce on the model AR 7068 5358. A cold blue and transparency worked with lightness, this frame, a favorite of the Visio team, is a perfect unisex model for those looking for elegance with a retro glasses.
"Beauty is in the eye of the beholder," that's the main message of the campaign. Armani glasses thus "simply" enhance the spectacle offered by everyday life events when we blink (more than 10,000 times a day! Yes, it's said in the campaign! Didn't you see the video?). 
The glasses AR 7003 5442, for example, with its gray and violet reflections will therefore perfectly enhance the light eyes of those who wish to opt for glasses with a less classic color. If you were seduced by the concept of the collection but especially by the glasses presented in the article, visit our store to discover other Giorgio Armani novelties just as "poetic"...
